Tag: markethive

Using Markethive Blog and Cloud

Understanding the Markethive blog and cloud

Markethive Backlinking and Social Networking using Automated Marketing

Markethive did not invent the blog, but we certainly have made it exponentially more powerful.  We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.

Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.

We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.

The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.

 

 

Understanding SEO

You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).

Approaching the blogosphere as a crew, a group, a gang or a family wins today.  Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.

Understanding  SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.

So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.

Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):

Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.

This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.

 

Backlinking

The following is the conventional wisdom perspective to today’s linking approach.

Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.

So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.

The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.

Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.

Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.

 

Guest Blogging

 

Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.

The  latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there.  As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.

Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.

The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.

Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.

You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.

We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.

 

Fresh Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.

When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.

It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.

Keywords

Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.

Even though keywords really don’t hold the same weight they once did, it still needs your attention.  In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.

Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.

For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.

My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.

See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?

In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.

Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.

Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.

https://www.google.com/trends/

Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP.  Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.

When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.

Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.

When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.

 

Images

Image search Automated Marketing Inbound Marketing from Markethive

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.

When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.

Alt tags Google search Markethive

When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.

Alt tags html code

 

Video

Google indexing video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)

https://www.techsmith.com/camtasia.html

Camtasia the video capture software used by Markethive

A viable alternative (I cannot recommend as I have not used it) is called MOVAVI

http://www.movavi.com/

Markethive has not evaluated Movavi

I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/

A video download app for Chrome I use is free. http://keepvid.com/

I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.

Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.

Youtube and Markethive

I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).

Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.

Check the calendar

 

Social Media

Markethive Marketing Automation and Social Network Integration

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :

1. Social Links May or May Not Boost Your Search Rank

Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?

Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:

 

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

 

 

In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:

 

We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.

 

While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:

Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.

This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.

Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.

If there are any SEO experts reading this, I’d love for you to chime in below in the comments.

 

2. Social Media Profiles Rank in Search Engines

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Google Search Markethive

Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.

Google Markethive Profile

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.

Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.

 

3. Social Media Channels Are Search Engines, Too

Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”

This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.

Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.

Markethive Instagram

Here are some impressive stats that illuminate just how much people are using social media to search:

As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).

In 2012 Facebook said it got around one billion search queries per day.

As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.

 

Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.

When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.

This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).

 

4. Not Now Doesn’t Mean Not Ever

Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.

Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.

 

5. Don’t Forget Bing

Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.

Remember, Bing said:

 

We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.

 

Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.

 

Wrapping Up

Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.

Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.

 

Indexed Pages

Google Markethive Indexed pages

Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.

Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.

Markethive
Join the Revolution

Thomas Prendergast
CMO Markethive, Inc.

David Ogden – Http://markethive.com/david-ogden

Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship)

Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship) 

The Welfare State continues to grow in volume not only due to the legacy of Lyndon Johnson’s Great Society (War On Poverty) but, ironically thanks to the Internet and advances in software technology.  Yes, sounds contradictory but, there are unintended consequences for great technological advances that benefited and continue to improve the lives of millions of Americans.  If, you look at the poorest sectors of American society the War On Poverty ironically, contributed to the breakup of many families but, especially among those within the African American community.  Imagine, the basic economic unit of all communities (families) suffered the greatest harm due to government intervention that was designed to theoretically fix the very problem that impaired millions of families from upward economic mobility. 

Now, the removal of father from the family home was designed to break-up the family and keep “certain people” under the control of state welfare agencies, police and department of corrections.  Indeed, money or more accurately, welfare benefits were used to incentivize women to dispose of the father of their children and replace him with the new husband called the State.  Not exactly, what one would call Traditional Family Values but, more accurately, ethnic genocide.  Historically, the practice is quite common as indicated by countless examples of familial destruction executed against people of color (Aborigines of Australia, Maori’s of New Zealand, Indigenous people of North America (Canada & America), Inuit’s and African Americans).  What better approach to defeat a perceived threat than by attacking the thing most important to him and that’s his family.  Government knows this and will act.        

Just read the Moynihan Report and it reveals generational systemic oppression inflicted upon people of primarily African descent and collateral social problems (familial, financial, legal, emotional, educational and psychological) that still disproportionately affect the current and future generation (i.e.,72% illegitimacy rate) unless, significant intervention is implemented.  Clearly, government intervention has proven to be ineffective because government in truth, profits from problems and not solutions.   

So, the Rich get Richer, Poor Get Prison and the cycle continues to explode exponentially thanks to a digitized economy that has enabled corporations to transfer jobs overseas, generate profits that exceed the GDP of many small countries, while influencing or more accurately, controlling government officials who are responsible for regulatory laws that govern the same industries they receive political donations from, while supposedly protecting the public.  Needless to say, corporations control the politicians, while the poor are controlled or more accurately, dependent on the government who are not motivated to reduce the generational Poverty Mindset that permeates todays families of the generational poor.  Yes, this is true; otherwise, government workers would be out of a job because there would be no problem.

So, what’s the SOLUTION to the problem of the Generational Poor? How do you change or begin the process of reducing/eliminating a poverty mentality of an entire generation and prevent its spread?   Since, the Internet and related innovations in software technology have yielded benefits for corporations and other who have increased their knowledge in information technology then, I recommend the poor do the same with a personal development slant.  Let’s focus on marketing especially, Inbound Marketing.  You got it right, my solution to poverty lies in the concept of marketing.

Now, Inbound Marketing provides multiple components (entrepreneurship, marketing and self -development) that will enhance the ability of the generational poor to improve their quality of life.  Now, let’s remember that “Inbound Marketing refers to activities (blogs, podcasts, eBooks, SEO, physical products, newsletters, whitepapers, social medial marketing and other forms of content marketing) that bring visitors in, rather than marketers having to go out to get prospects' attention”.  “Inbound marketing earns the attention of customers”.  I agree, doesn’t sound convincing with reference to solving a significant social problem like poverty; however, becoming an Inbound Marketing Specialist requires the individual to begin the process of self-development by working on themselves.  Yes, changing the way they think about themselves.   

The late business philosopher Jim Rohn, famously said, “you get paid for the value you bring to the marketplace and not the time you spend in it”.  In other words, “make yourself more valuable to the marketplace” and you do that by working harder on yourself than you do working on the job”.  “This is why personal development plays a vital role in your success as indicated by the fact, it is a lifelong process. It's a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realize and maximize their potential”.  In life you are on a timeline to accomplish certain goals and tasks; otherwise, you are guilty of a wasted life. Clearly, nothing to be proud of nor brag about.  So, do you see the potential benefit of incorporating inbound marketing as a solution to reducing poverty.  Yes, I am marginally advocating CSR or better known as Corporate Social Responsibility, where business enters into a partnership to assist in the reduction or hopefully, resolution of a social problem while, generating a profit.  In essence, it’s about reframing a social problem (Generational Poverty) into a business opportunity to create a WIN-WIN for all participants involved.  Many people are no longer referring to Corporate Social Responsibility and more receptive to the term Social Entrepreneurship.  So, what is Social Entrepreneurship?  Well, I will address the term in my next blog.  For now, Cheers!     

David Ogden

Contributor 

             

  

 

 

David Ogden – Http://markethive.com/david-ogden

The changing Internet

The Changing Internet

The changing Internet

I am at present in the middle of break in my Internet Marketing, the first in some 15 years and plan to return later in the year. I have been keeping a watching brief on the development of MarketHive which has been under way for more than two years.

I am impressed with the progress and the attention to detail in the design which makes it easy to use and understand. Tom Prendergast and his small team are creating a system which will become the envy of the world. Many are asking when the system will be launched, well it is available now but there are still parts of the system which need refining due to the ever changing nature of marketing on the Internet.

One area I am happy with is the intuitive way the system has been designed and seamlessly integrates together to the benefit of users. This became apparent to me when I attended a couple of workshops last week about adding a third party plug-in to WordPress in order to post to social media sites. A number of users had difficulty understanding, the instructions for setting up the plug in due to the poor non user friendly design. Needless to say the essential workshop provided by Tom worked through most of the problem area.

One thing I have learnt is that if you stop using the Internet, when you return, its not the same, companies make so called improvement, one of my hosting companies changed it C-panel set up and I keep getting stymied when trying to update information, and they this progress.

David Ogden

Your Invitation To Take a look At Market Hive

David Ogden – Http://markethive.com/david-ogden

WordPress meets Markethive

WordPress meets Markethive

At one point the decision or revelation became the foundation of the Markethive blogging system. Markethive would make WordPress better.

Let me explain. At one time we considered creating a blog software solution, (Blog Press) with templates that would compete with WordPress. I know, stupid. But at the time, there were many who thought it was a good idea.

The argument went like this, “Joomla, Drupal, Blogger, Typepad, etc.” offer others options so we should too. OK, I said, but then the list of competitors grew from WordPress to a much larger list, and not only did it make us another “ME TOO” company instead of an innovative cutting edge customer centric juggernaut.

I made the decision to “not” jump in as yet another standalone (CMS) blog platform like Word Press, but rather to create a powerful system to make Word Press and other CMS far more manageable, with the goal to make them better. Particularly functioning on making the world heavy weight Word Press even better by enhancing the WP platform with a supporting blog platform so multiple content could be constructed with partner contributors, so we could build a Broadcasting system utilizing literaly millions of members social networks, so we could build massive WordPress sites by many members in collaboration producing powerful SEO campaigns.

The whole idea has manifested as one of the most powerful blog collaboration Inbound Marketing systems ever devised, and that is Markethive.

Our roll being to fuse a powerful vertical targeted social network of Entrepreneurs, thereby making the Word Press and other CMS system powerful by the very spirit of the Rise of the Entrepreneur!

The following lists have become our goal to support the top contenders with plugins, widgets and collaborative power and function.

But the video tells it all.

Choosing blogging software can be a scary process, especially if you are new to blogging. There are many different types of engines and content management systems (CMS) that could be used. Picking the software that you’ll need is not an easy task, given the wide variety and types on the Web today.

There are many different aspects to consider when choosing which blogging software to pick. For instance:

Programming language.

Many blog platforms run on either PHP or Rails, but you can find just about any flavor of programming language you are looking for.

What features you’ll need.

The type of software you might choose is very dependent on the type of blog you are going to run. Some blog software is geared more towards new users, while others are more developer and designer-friendly. It’s a matter of finding software based on the features you need.

The size of the software’s community.

If the software community is larger for one blogging system and much smaller and less active than another, the more active community is usually a better choice for software. More active users within the development community means more improvements on the code base, in a faster time frame.

The age of the software.

The age of the software shows the maturity of the blogging platform. Young projects are more unstable, and are more likely to have bugs.

If you are planning on extending the blog.

If you are thinking about adding things like forums, a store, or some other feature to your blog, some blogging software will be more suited to fill that need than others.

The blog software that you choose can have a big impact on your blogging. It’s important to choose the right software in the very beginning, so you can avoid the hassle of migrating to different engine later on. Here are the pros and cons of the 10 most popular blogging systems.

Here is the list of the top 10 blogging CMS solutions:

1.Wordpress
Alexa Rank (276)-45

WordPress is the most famous and widely-used blogging platform. It features a very intuitive web-based installer so anyone from skill level novice to expert can quickly install the software without any hiccups.

The WordPress community is a major asset to the blogging software. It has one of the largest and most passionate communities of developers and users, so one could find just about any theme or plugin imaginable. The possibilities for extending the software are endless, and many web sites and services have used the WordPress code base to build entirely different applications. WordPress also features integration with Akismet, one of the most effective spam protection systems for blogging software.

WordPress makes it easy for new bloggers to not only install the software, but also to download and install automatic upgrades to plugins with only one click. The learning curve for WordPress is fairly minimal, and if a new user runs in to problems, they can always check the extensive documentation. WordPress is perfect for the new blogger who wants to get his feet wet installing their first blog software, or the advanced developer who’s looking to extend the stable code into something entirely different.

If you are wanting to start a multiple-blog site, you can also check out WordPress MU. WordPress MU is the same code base as the mature WordPress single blog code base, with some added functionality.

2. Drupal
Alexa Rank  (2,497)-17

Drupal isn’t your typical blogging software. While it has an incredible community behind the code and many blogs use it for blogging software, it’s not just blogging software. Drupal is community software.

Drupal really shines as blog software for a blogging community. Performancing is a great example of using Drupal as a community of blogs. Whether you are wanting to power one blog to a 100, Drupal is an excellent choice.

Another strong point about Drupal is the versatility of the software. It comes packaged with a robust user system, but also a lot of community-friendly features like forums, books (for creating documents in a “book” structure) and a tracker which allows you to follow updates and content that other users have published recently.

Drupal also comes with a large community of developers and modules. With these modules, one could build any type of site or add nearly any sort of functionality to their Drupal installation. Many top-notch sites use Drupal to publish their multiple blogs and user communities. Performancing, Spread Firefox, The Onion, and Ubuntu and others.

Drupal is the perfect blogging software for anyone wanting to add a community to their blog with forums and extensions.

3. Joomla
Alexa Rank (2,689)-570

Joomla is a CMS that is similar to the community-friendly Drupal, and gaining traction every day. While Drupal is geared more towards developing community-flavored sites and blogs, Joomla seems to be geared more towards ecommerce (you can read more about the comparison between Joomla and Drupal here).

Regardless of their differences, Joomla is very much like Drupal in the fact that it’s easy to get anything from a simple site to a community blog in minutes. Joomla has a vibrant development community which has created many extensions.

Joomla is perfect for anyone wanting to build a blogging community site, or add ecommerce functionality to a blog.

4. ExpressionEngine
Alexa Rank (12,422)-2,466

ExpressionEngine is a very robust blogging platform, but isn’t free. The best feature about ExpressionEngine is the feature to publish multiple websites, either using different subdomains on a single domain, or across multiple domains.

You could use one code base to power multiple sites across multiple domains. The software features an extremely clean and simple backend that shouldn’t confuse the blogger. Designers and developers love ExpressionEngine for the fact that it’s quite easy to hand over a site and have the client update his own blog. It’s a solid all-in-one package.

ExpressionEngine is really geared for people who are trying to start a multi-blog site, but anyone can use the software quite easily thanks to its thoughtful and elegant design. A single license costs $99.95, but if you’re running a personal blog you can download the core version of EE.

5. Liferay
Alexa Rank (26,959)+3,284

Liferay Portal is a free and open source enterprise portal written in Java and distributed under the GNU Lesser General Public License. It allows users to set up features common to websites. It is fundamentally constructed of functional units called portlets. Liferay is sometimes described as a content management framework or a web application framework. It comes with certain portlets preinstalled. These comprise the core functionality of the portal system.

The reasons to use Liferay Portal for your website are simple: it provides a robust platform to serve your site to all clients, be they desktop, mobile, or anything in between; it provides all the standard applications you need to run on your site; and it provides an easy to use development framework for new applications or customization. In addition to this, Liferay Portal is developed using an open source methodology, by people from around the world. The code base is solid, and has been proved to be reliable and stable in mission critical deployments in diverse industries.

6. DotNetNuke
Alexa Rank  (32,058)-238

DotNetNuke is an open source platform for building web sites based on Microsoft .NET technology. It is written in VB.NET and distributed under both a Community Edition BSD-style license and a commercial proprietary license. The Community Edition is a popular web content management (WCM) system and application development framework for ASP.NET, with over 6 million downloads and 600,000 production web sites as of October 2010. More than 8,000 DotNetNuke apps are available for purchase on Snowcovered.com. DotNetNuke.com has over 800,000 registered members as of October 2010.

Major Features:

Distinguishes between community (common features) and enterprise (full set of features) editions. 
Various modules, and data providers.
Provides language packs for about 60 languages.
Customizable through skins and templates.

7. MODX
Alexa Rank (32,333)+1482

Modx is not just an open source CMS but also a web application framework. Raymond Irving and Ryan Thrash began the MODx CMS project in 2004 as a fork of Etomite. In 2008 MODx users created a new logo and branding for the project. Now MODx allows for full segregation of content (plain HTML), appearance and behavior (standards compliant CSS and JavaScript) and logic (PHP, snippets).

Major Features:

As with Joomla, modx officially supports only MySQL database.
Not just CMS but a PHP framework for Web.
Freedom to choose jQuery, Mootools, ExtJS, Prototype or any other JavaScript library.
Supports PHP 4.3.11 and above.
Complete control of all metadata and URL structure for SEO (Search Engine Optimization).
Unlimited hierarchical page depth.
Can create custom fields and widgets for templates.
Role-based permissions for the Manager.
Ability to customize the Manager on a per-deployment basis.
Ecommerce integration via Foxy Cart.
Extensions: 622, also known as add-ons.

8. concrete5
Alexa Rank (33,631)-292

Concrete5 is an open source CMS started in 2003 as a rapid-design approach to building the now-defunct LewisAndClark200.org, the official site for the Ad Council's National Council for the Lewis & Clark Bicentennial. Concrete5 is developed in PHP and is distributed under MIT software license.

Concrete5 features in-context editing (the ability to edit website content directly on the page, rather than in an administrative interface or using web editor software). Editable areas are defined in concrete5 templates which allow editors to insert 'blocks' of content. These can contain simple content (text and images) or have more complex functionality, for example image slideshows, comments systems, lists of files, maps etc. Further addons can be installed from the concrete5 Marketplace to extend the range of blocks available for insertion. Websites running concrete5 can be connected to the concrete5 website, allowing automatic upgrading of the core software and of any addons downloaded or purchased from the Marketplace.

9. Typo3
Alexa Rank (36,110)-8,334

TYPO3 is a free and open source CMS released under the GNU General Public License oriented to small to mid size enterprise-class users. TemplaVoila is an alternative template engine extension for TYPO3. A graphical mapping tool for creating templates is included, an alternative page module, the ability to create flexible content elements and an API for developers. New content element types can be created without programming. TemplaVoila facilitates more flexibility for maintaining web pages than TYPO3's standard templating, while making it possible to enforce a strict corporate design and allowing editors to work with content more intuitively.

Delivered with a base set of interfaces, functions and modules, TYPO3's functionality spectrum is implemented by extensions. More than 5000 extensions are currently available for TYPO3 for download under the GNU General Public License from a repository called the TYPO3 Extension Repository, or TER.

TYPO3 can run on most HTTP servers such as Apache or IIS on top of Linux, Microsoft Windows or Mac OS X. It uses PHP 5.3 or newer and any relational database supported by the TYPO3 DBAL including MySQL, Oracle, PostgreSQL, and others. Some 3rd-party extensions – not using the database API – support MySQL as the only database engine. The system can be run on any web server with a modern CPU and at least 256 MB RAM. The backend can be displayed in any modern browser with JavaScript. There is no browser restriction for displaying user-oriented content generated by TYPO3.

10. Alfresco
Alexa Rank (36,854)+2,483

Alfresco is an open source enterprise content management system for Microsoft Windows and Unix-like operating systems. Alfresco includes a content repository, an out-of-the-box web portal framework for managing and using standard portal content, a CIFS interface that provides file system compatibility on Microsoft Windows and Unix-like operating systems, a web content management system capable of virtualizing web apps and static sites via Apache Tomcat, Lucene indexing, and jBPM workflow. The Alfresco system is developed using Java technology. John Newton (co-founder of Documentum) and John Powell (a former COO of Business Objects) founded Alfresco Software, Inc. in 2005.

11. b2evolution
Alexa  Rank (80,628)-14,427

b2evolution is another blogging platform that allows for a single installation of a blog, or a whole network of blogs, right out of the box. b2 probably has the weakest developer community behind it, with only a 200+ plugins (compared to Joomla’s 3,400+).

The software features a very easy-to-understand backend, ideal for beginners. b2 also has has a built in stats feature, which is something most blogging platforms don’t have out of the box. The software also features a post editor with a very minimal WYSIWYG editor, which is perfect for a beginning blogger.

While the b2 developer community may not be very large, it has a very promising code base and many people still use b2evolution to power their blogs and blogger communities.

The Irrelevant Others

Plone.org                           
Alexa Rank (102,395)+10,174

cmsmadesimple.org
Alexa Rank (104,671)-32,048

umbraco.com
Alexa Rank  (116,439)-16,212

ez.no
Alexa Rank (154,173)-43,687

movabletype.org
Alexa Rank (174,802)-9,166

textpattern.com
Alexa Rank (187,704)-45,048

Being Irrelevant,

mephistoblog.com
Alexa Rank (8,419,219)-2,169,053

There is no other blogging platform, that integrates support for all Blog CMS systems, engages social networks so reaches high into the stratosphere, nor institute a learning environment so building competent content teams is easily achieved.

Markethive, It is that easy It is that powerful

*Written by Thomas Prendergast, CMO, Markethive, Inc.

Re-published with permission by:

Dr. Raymond Jewell, Leading Economist and Consultant. Dr. Jewell has been consulting with Small and Home Based Business Clients for over 35 years. He is an Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is giving away FREE Markethive system just click and join.

 

David Ogden – Http://markethive.com/david-ogden

See You At The Top

See you at the top of what?

We hear it said by people in Network Marketing all the time, "See you at the top!" Top of what? A mountain, a building, life, what? We all know what they mean but does it ever happen? Are they hollow words?

How many network marketing companies have you joined looking for the big hit? I am sure you have heard this before but I'll say it again, the big hit formula has to be in place for you to get the big hit? Only when you find a company that you like and can talk to others about will you rise to the top in the company. Passion is one of the ingredients that motivates anyone to become great, thus when they have passion they will move mountains to get to the goal.  Formula: Passion + Feelings + Emotions = Big Hit

So, you are probably asking "How do I find a company that I have passion for?" It's easy! We as human beings are driven by feelings and emotions and when things feel right we become emotionally invested. In looking for a company we need to find one that emotionally charges us up, and we have good feelings. 

It's like falling in love with your significant other. Are you in love, or in love with being in love? Are you in your network marketing company because someone else presented it to you and you fell in love with it because someone else was in love with it, or are you in love with it because it turns you on all the time?

I recently found a new company that totally turned me on and I fell in love with it. To top it off, when I told my wife about it she fell in love with it, [My wife has never liked any network marketing company I have ever been with, she just tolerates them. But she loves to cash the checks they generate.] This new company has me excited all the time, and its easy to talk to others about. 

When you look for a company that will be your guide to riches, you want one that you can easily talk to others about. If you find any hesitation about presenting your product you are in love with being in love, and not in love with the company. It's like a movie you have recently seen that you like, how easy is it to recommend to others? But if you don't like the movie you will not recommend it or never mention it. 

How do you know when you find the right company? Well as I said it's, emotion and feelings, that will be an indicator. But here is another way to tell. It's like the new company I was telling you about, I kept looking at the company and saying to myself,"There is no way that this pay plan can be so lucrative." "How long can this company be around paying out so much money?" And so it goes, I kept asking all these silly questions trying to kill the opportunity. I was getting in my own way!

Finally, It dawned on me, I was trying to remove a path to get to the top. I was doing what many people do, getting in my own way, and finding reasons why my high emotional levels we false. It's like a love affair with one foot out the door. I was looking for a reason why it was not going to work, and as long as that goes on it will never work.

Finally, I just said, "If the the worse happens, Oh well!" So I joined and am having a ball! It's just fun!

Ariving at the top only happens when the top is in sight, when you can actually see the path. Remember, we do things based on feeling and emotions and when we are emotionally charged up about what we do we will soon have the vision and image of how to get to the top. Vision is what you are able to see in your minds eye. You know that you are on the path and will not waiver from it. This article is written through a program that was developed by a friend of mine, and when he got the vision for Markethive he never wavered until it came to reality. He could see it in his minds eye.

So when people say, "see you at the top" I always ask the question "have you seen the path to get there in your minds eye?" Do you know how to get there? I personally want to know, if you know! As I have written in this article, you will know based on your feelings and emotions about what you are planning on doing. Your internal guide is, how do you feel emotionally. 

By the way if you want to know the company that I am so charged up about  click here and take a look. 

Thanks for reading,
Dr. Raymond Jewell

 

 

David Ogden – Http://markethive.com/david-ogden

Inbound Marketing

    Inbound Marketing

Do you know that if you have  a inbound marketing system it virtually guarantees success of your business, provided you pay attention to how you use it. There are so many ways to communicate with potential clients these days, you will always find something that will work for you. A lot of inbound marketing systems are automated, but you must never forget that your leads will respond better if you speak with them. Human Intervention is important for success.

Inbound Marketin

I am a member of MarketHive which is a free for life marketing system offering a suite of essential tools fully integrated into a social media site, designed from the bottom to get your message across to potential clients.

I believe in the system which has been enhanced so as to offer serious marketers the opportunity not only to promote their own business but also a way of sharing in the advertising revenue of the system, with a pathway of optional upgrades levels marking levels of achievement  and providing  additional affiliate income.

Some people who own marketing systems tend to be attracted to the idea of passive marketing, it sounds good. Money for doing nothing. But to be honest, a lot more money can be earnt by taking an active role,  encouraging and demonstrating to your leads, how to set-up the system to suit what they want to do.

Your leads need to be nurtured just like a parent nurture their children as they develop and learn about life and it is the same with MarketHive. The members you personally introduce  are referred to as your children and you should support them. Additional support is provided from other members, plus a support team.

According to Jake Newfield Vice President of Business Development at Alumnify, Author of A Cloud in the Sky, Writer for Elite Daily & Tech.co
2016 signifies a new era of marketing. Customers are changing, and as marketers we need to change along with them. Traditional outbound marketing campaigns like cold emails, cold calls, snail mail, and trade shows are not as effective as they once were several years ago. Consumers are now bombarded constantly by ads, information, and other messages from marketers trying to sell them, and they have become jaded. An outbound campaign no longer packs the same level of effectiveness as it once did. Thus, to reach our consumers it will require a strategic, well-planned inbound campaign to stand out from the competition and get noticed. If we embrace it, this change can be good; it can create more opportunities and expand out client base. Inbound marketing offers a refreshing variety of new, effective techniques that can enable us to see unprecedented growth. However, if we fail to embrace this adjustment of customer acquisition, our business' growth can be stunted. Inbound marketing will be king in 2016, and success will largely be dependent on a company's ability to perform with it.

Now you know that inbound marketing is going to be important for success, you need to consider your options. What is going to work for you and how much are you prepared to pay. Prices vary from  free to thousands of pounds a month, if you need help I suggest you watch this 30 minute video.





David Ogden

http://markethive.com/david-ogden

Helping people to  help themselves




David Ogden  – Http://markethive.com/david-ogden

	


	





	

		
		
Committed to Success
	


	
	
	

		
Commited to SuccessThe New year has now officially started with today being the first day of work for many people. Yesterday in church the sermon was about surprisingly about New Years Resolutions. Few responded on being questioned,to have made resolutions, including the Priest himself. I find it surprising that so few people are will to commitment themselves, to changes which can improve their lives.


 


I make resolutions most years and my track record of achievements is pretty good, I find that committing them to paper, helps to hold myself accountable. If you are interested in my plans for 2016 they are listed here


I pride my self as being a committed person.


“You don’t win an Olympic gold medal with a few weeks of intensive training. There’s no such thing as an overnight opera sensation. Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.” Seth Godin  founder of  Squidoo


I planned to retire at 55 but managed to retire at the age of 50 and became a full time Adventure competing in some of the longest and hardest expeditions races in the world, it took me three years of racing before finally being able to get my complete team across the finish line during a race in Amazonia,


I have always been a goal orientated person and can be quite controversial is someone stands between me and my dream. I have developed a happy disposition knowing I will do what ever it takes, both physically and mentally to achieve my goals


To help me achieve my New Years Resolutions this year, I need to enlist the help of some like minded people, who wish to improve themselves by working with me to promote a newly launched social neural marketing site called MarketHive.


MarketHive is an intuitive site with a FaceBook like look and feel, however it has been built from the bottom up to support budding entrepreneurs with a range of essential tools to maximise your marketing efforts.


 

David Ogden

Helping People Help Themselves

Http://markethive.com/david-ogden




David Ogden